The .JP domain is Japan’s official web address, and it does more than just show where you're based - it builds trust and makes your brand feel local.
Whether you're a Japanese business or a global company wanting to reach people in Japan, a .JP domain helps you connect with local audiences more authentically. It signals that you’re serious about the market and ready to engage with Japanese consumers.
Used well, a .JP domain can be a smart step in standing out and growing your presence in Japan.
To register a .JP domain, you must meet specific eligibility requirements set by Japan Registry Services (JPRS), including having a physical presence in Japan - either as a resident or a registered business.
Registrants must also follow naming conventions and avoid prohibited or trademark-infringing terms, so understanding JPRS guidelines is essential for a smooth and compliant registration process.
* Domain promo prices are valid for the first year of registration only. The regular fee will be charged upon renewal.
Local SEO boost: .JP domain can improve your visibility in Japanese search engine results. Local domains are often prioritized, helping drive more relevant traffic to your site;
Local credibility: Japanese users are more likely to engage with local domains. A .JP extension enhances credibility, encouraging higher engagement, better conversion rates, and stronger customer loyalty;
Competitive edge: using a .JP domain helps differentiate your brand. It signals a localized, customer-focused approach - key for winning over consumers seeking tailored solutions.
Ready to unlock the opportunities .JP offers for building a strong online presence in Japan? We’ll guide you through the registration process and help you make the most of your new online presence. Domain transfers are also available, along with full DNS management, domain parking, and more. Take the first step today to positioning your brand for success in Japan!