Ever since the first commercial store was created, people have looked for a way to advertise it. And while in the old days it was enough to shout out your offers at the town square, with the growth of the cities, advertisement has taken new forms and found new life in the brochures.
Brochures have a long history in our world. They represent small leaflets with advertisement purposes. A brochure can advertise locations, hotels, events, services, products, etc. Brochures are usually available in shops, hotels and other places likely to attract people. Brochures are an effective way to promote a certain event or location, since a brochure often contains images and text, creating a multimedia experience for the viewer. Due to their folding design, brochures can create not just two-dimensional representations, but also three-dimensional objects.
A brochure usually has a folding design. The most employed folding designs are the bi-fold and the tri-fold ones. With a bi-fold brochure design, the brochure represents a single sheet with different content printed on both sides. Then the sheet is folded into two. This way, you can have 4 different sides on which you can use different content. The tri-fold brochure design is the same, only the sheet is folded 3 times and the designer has 6 fields where he can put information.
Brochure design is very similar to web design - in both places the designer has to work in a limited area and use as much multimedia content as possible, including both images and text in his work.
Flyers are similar to brochures, but they are not folded. They represent a small sheet of paper with content printed on both sides. In most cases, flyers are used to promote events, since they don't offer as much information to promote business offers and locations as brochures do. Flyers rely on a more shiny and professional design with bright colors and images to attract attention.
Banners are the Internet equivalent of the brochures and the flyers. They have the same concept - promoting an event, location, offer or service. However, while brochures and flyers are manually distributed, banners are shown on websites and in most cases - as an integral part of the web page, in order to prevent the banner from being blocked. Additionally, banners allow for much more multimedia content such as sound and video to be included in a single banner than brochures and flyers can afford.